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- To elevate the standards of the executive assistants and administrative office professional in Africa through continuing efforts to promote educational and professional development by providing (educational resources and opportunities) knowledge, skills, and insights that build toward job advancement, success, and recognition to achieve and maintain the highest level of professional development.
- To provide knowledge, opportunities and resources to members in their quest for excellence in discharging their responsibilities effectively and efficiently
- To keep in touch with current trends in the profession by conducting/participating in national and international conventions/seminars aimed at developing the specific and generic skills and aptitude of its members
- To network, exchange ideas and inculcate a sense of team spirit amongst members, leading to greater professionalism by forming a network of highly competent management support professionals able to advise on professional development
- To sponsor appropriate research and or publish necessary literature, newsletters, books, journals and reports in furtherance of its objectives
- Enhance the value that executive assistants and admin professionals bring to the table as an essential element of the management and executive team and advocate for the profession as it evolves to encompass the role of business partner and leader.
- Ensure executive assistants and administrative professionals are prepared to serve the business needs of the future as the visibility of the profession continues to rise by preparing both administrative professionals and stakeholders for what matters now and what’s ahead.
- Challenge, outline and redefine the working landscape for executive assistants and administrative professionals in Africa.
- Provide a forum for executive and administrative support professionals, employers and educators to promote an understanding of the training, experience and career opportunities necessary for the development of its members
- Create an image of the executive and administrative support professional as an essential element of the executive team.
- Provide a community of individuals who have shared goals, responsibilities, challenges, opportunities, and strengths.