Who we are 

Established in 2022, The Institute of Executive Assistants (IEA) Africa is an international quality membership-based community of executive and business support professionals. The main goal is the comprehensive maintenance and advancement of the professional expertise, personal development and networking crucial in the profession of executive and business support professionals as well as supporting them through a period of industry upheaval and transition. The profession is going through major changes to embrace the digitalization of the business world and the new working methods. The Institute aims to be a step ahead in future developments to meet the requirements of the current members and to be attractive to the generations Y and Z now entering the business world. We exist to help the world’s leading executive assistants and administrative professionals break out of their task-master role to become forward thinking leaders within their organizations, through the use of highly empowering resources, training and education.

IEA-Africa is your profession’s home. We are here to serve your profession’s best interests and to ensure that you are kept updated, motivated and informed. Your status as a professional will be enhanced the minute you are a member of an association such as IEA-Africa. We are in the 21st century! The world has changed drastically… your profession just as much.

You need a professional home that communicates with you through various platforms.
You need an association that respects you as a professional.
You need to be a member of a professional representative community that understands your profession.
We project a professional, strong and authoritative image and give recognition to the strategic position members occupy at the workplace and which is recognized and valued by the business community.

Vision

Our vision is to create a network for African executive-level assistants and administrative professionals working in both private and public sectors, and to support their personal and professional development based on excellence and professionalism.

Mission

We strive to provide administrative professionals the support, opportunity to learn, grow and thrive by encouraging all members to add to their individual competencies, advance their leadership skills, realize their value in the workplace and community, and have confidence to excel in their careers by offering cutting edge resources and high-quality member events that increase the members’ level of professional knowledge and broaden their outlook.

Core Values

• Professionalism – to service our members so that their expectations and needs are met and satisfied.
• Best Practice – to conduct our work in a manner that keeps up to date with new developments and is in line with current trends and best practices.
• Open: Transparent, share knowledge, lifelong learning, supporting one another.
• Respect and Integrity – to deliver our work in a manner that is ethical and based on honesty, trust and respect for diversity.
• Growth-focused: Individuals growing professionally and personally; IEA growing to meet, anticipate and exceed the needs and/or challenges of members and workplaces.
• Collaborative: We work with individuals and employers to increase the value of the executive assistant and administrative professional.
• Passionate, vital, committed: To lifelong learning, supporting to knowledge sharing, to the profession, to our members.
• Diverse: Open to all levels of executive assistants and administrative professionals all across Africa.
• Reputation – striving for continuous improvement, maintaining high professionalism
• Creating Value
• Innovativeness; Research and Development
• Taking a leadership role in shaping the industry
• Giving back to the community